7 pm: Dinner – the decoration is most important
Looks are more important than taste, is what US-psychologists found in their test results. According to their research the taste of food has more to do with how it looks rather than than how it actually tastes.
A psychologist of the University of Illinois served students at the cafeteria with chocolate chip cookies, that didn’t look tasty at all. Afterwards they were asked how much they would be willing to pay for them. Students that were given the cookies on paper plates said they would be willing to pay around 57 Cents. Others were given the same stale cookies on a glass plate. The latter were willing pay up to 1,50 Dollar.
6 pm: Guest arrive – spice up cheap wine
You want to offer great tasting wine but don’t want to empty your wallet? Invest in a coloured light bulb. German researchers say that in red and blue lighting wine tastes better.
Psychologists of the university in Mainz served 500 test subjects with wine in red, blue white and green lighting. In red lighting the beverage tasted up to 1.5 times sweeter and fruitier than in other light settings. They were also more willing to pay more for a wine when under red lighting compared to green lighting. Green and white lighting had a rather negative effect on the taste.
4 pm: Clients wait – don’t say sorry
Israeli scientists suggest a strategy for when clients, colleagues or your boss are impatient. You should tell the waiting person how long they will have to wait. Saying sorry does hardly have any effect.
Researches had participants call a hotline where they were put on hold. One third of the participants had to listen to music. The second third listened to music as well, but it was interrupted three times by an apology. The last third listened to music too and additionally they were told how many people are waiting in front of them. The results show that people who were confronted with apologies lost their patience the quickest – even before the ones just listening to music. The ones that were told how long they still had to wait, endured the longest. The scientist reason it with the fact that the latter had some sense of control over the situation.
2 pm: The boss screams – so what?
If you see the boss rumbling through the office, you can calm yourself by knowing what you always thought was true: the ones who scream are hiding a broken ego.
Psychologists of the University of Southern California in Los Angeles asked 90 participants to remember either huge disasters in their career or highly successful situation. Afterwards they were asked to judge mistakes by students with the sound of a horn.
The participants who remembered disastrous situations sounded the horn way louder than the others. In average 71 decibel, compared to 55.
1 pm: Negotiations – mimik to success
The ones who mirror mimic and other body language of the one opposite to them, will seem more convincing, according to French experiments.
Scientists made 166 students to participate in a role play. They had to sell a fictive product – sometimes with and sometimes without mimicking the other. The ones copying the behaviour of the other were successful in selling their product 67% of the time, the others were only successful to 12.5%.
A similar study of the Duke University in Durham, North Carolina, suggested the same. However, they added that being too much of a copy cat can end up badly.
12 pm: The midday low – yawn, yawn, yawn
Does the yawning of your colleagues affect you too much? Take it as a compliment on your empathy. Because British researchers came to the conclusion that people who are highly influenced by the yawning of others, have a special ability to empathise with others.
Psychologists of the university in Leeds sent students as subjects with one companion into a waiting room. The companion yawned ten times within ten minutes. The researchers counted how many times the yawning infected the subjects.
Afterwards they tested the degree of empathy of the subjects. The ones that yawned often, scored the highest in the test.
BTW: If you yawned because of reading this, it is a good sign. Scientists found that even just reading or hearing about yawning will make you yawn.
11 am: Looking for help – the right ear is more receptive
If you want your colleague to help you with a annoying task, you better tell him speaking into his right ear. Asking for help in that way will increase your chances being heard, Italien researchers found.
in a field test, researcher of the University of Chieti went to a night club and asked 176 guests for a cigarette. Sometimes the approached people from the right and sometimes from the left. The results showed that the ones that were approached from the right were more willing to give away a cigarette. The reason is the fact that the right ear influences the left brain more intensely and spoken word is processed better.