Tag Archives: wine

The Perfect Day! Part 10

6 pm: Guest arrive – spice up cheap wine

You want to offer great tasting wine but don’t want to empty your wallet? Invest in a coloured light bulb. German researchers say that in red and blue lighting wine tastes better.

Psychologists of the university in Mainz served 500 test subjects with wine in red, blue white and green lighting. In red lighting the beverage tasted up to 1.5 times sweeter and fruitier than in other light settings. They were also more willing to pay more for a wine when under red lighting compared to green lighting. Green and white lighting had a rather negative effect on the taste.